Your audience already trusts you. Turn that trust into movement — and income.

You run a short challenge, your followers move toward personal goals, and everyone follows through together. No ads, no sponsors, nothing to sell — you just get paid for the work you already do.

Run a short challenge, your followers move toward personal goals, and get paid for the work you already do.

You're on the list. We'll send occasional updates as Motiv progresses.

1415 moving this weekPalmetto Paces

Week 3 completeRecord your weekly video

Motiv Creator home — one live collab in progress

The missing piece

Your audience follows you because they want to move more. But watching isn't moving.

Inspiration gets people to the starting line. It rarely gets them to week three. Motiv gives the people who already look to you a way to act on it — with you.

The collab

A short challenge you lead and your followers love.

A 4–6 week challenge built around how you already move — running, riding, walking. Followers join, and everyone follows through together.

Personal goals. Each person's target comes from their own recent activity. — fair for everyone.
Move your way. Goals track steps, active minutes, or active calorie burn. — with more metrics on the way — so any kind of movement counts.
Tracked passively. Syncs from Apple Watch, Fitbit, Garmin, WHOOP, Oura and more. — no logging, no honor system.
A shared finish line. One feed, one timeline. — your videos carrying everyone through.

Motiv collab details — before joining, with weekly goal and $40 hold

Why it works

Three things, working together

Information alone doesn't change behavior. Neither does motivation. What works is structure that makes showing up the obvious choice — week after week.

A goal that's truly theirs

A weekly target built from each person's own recent activity. — a real stretch for a beginner and a marathoner alike. Nobody's set up to fail; nobody can coast.

A reason to follow through

Joining includes a small refundable deposit — we call it a hold. Meet your weekly goal and it comes back in full., plus rewards. Not a fee, not a bet — a commitment to yourself, made real.

A group moving with you

Hundreds of people on one timeline., watching your videos, cheering each other on. Quitting alone is easy. Quitting on the group — and on you — isn't.

How you earn

You already do the work. Motiv pays you for it.

No products to push, no course to script, no brand to answer to — just the showing up you already do, turned into real income. Three ways a collab pays you:

01

When people join

Recruitment pay

You earn as more people join your collab. That window runs from launch through the first week — while people can still join.

02

When you show up weekly

Content pay

Post a short, motivating video each week — the kind you already make. Each one earns a set amount, based on how big your collab is.

03

When the collab succeeds

Performance bonus

When your collab does well financially, you earn a bonus — potentially thousands of dollars per collab.

See how earnings work

A different lane

Not a brand deal. Not a paywall. Not a program.

Patreon & Substack

You paywall more content

It means making more content every month — and asking your followers to pay for what they used to get free.

Brand deals

You promote someone else's product

Earnings depend on a sponsor's budget and approval. A Motiv collab is the brand deal you run for yourself.

Coaching & courses

You build and run a program

Lots of work, and people drop off. You end up running a business — and most followers never sign up.

Motiv collabs

You lead, your audience participates

A few hours a week, and it fits what you already do. You earn for showing up and inspiring, like always — now inside a challenge, so your followers can act on it.

Trust & clarity

Fair by design, for them and for you

No. 1

Follow through, get refunded

Participants who meet their weekly goals get their hold back in full. Always. And the rules are clear before you join.

No. 2

Rewards make it worth it

Finishers earn rewards on top of their full refund, plus MVP recognition chosen at the end of every collab.

No. 3

Clarity, fairness, respect

Honest data, clear rules, no tricks. Your movement comes from your own device, so the numbers are real — and you always know exactly how everything works.

Read our commitments

Founding creators

The first collabs are taking shape

We're partnering with a small group of founding creators across running, cycling, strength, and everyday movement. Announcements coming soon.

Announcing soon

Meet the founding cohort

Why we built Motiv

Two decades in health tech. One problem we couldn't crack.

We've built products designed to help people get healthier — at Fitbit, United Healthcare, Google Care Studio and beyond, used by hundreds of millions. We learned what moves people. We also learned the one thing we could never build ourselves: the spark that gets someone to start. That's the piece creators bring.

Two decades building health products used by hundreds of millions — at Fitbit, UnitedHealthcare, and Google. The one thing we could never build: the spark that gets someone to start. That's what creators bring.

Read the whole story

Early access

Be one of the creators who defines this

Founding creators get hands-on support, first access, and a real say in how Motiv evolves. If your audience follows you to move, we'd love to talk.

You're on the list. We'll be in touch.

The experience

What your audience gets

A collab isn't something to watch. It's 4 to 6 weeks of real movement, done together — built around your voice. Here's what it looks like inside the app.

Motiv Creator home — a recruiting collab not yet started

Creator app

Motiv collab details — joined, showing MVP bonus progress

Follower app

Joining

A goal made for them, before they put down their hold

They see everything up front: the pool, the rules, the dates — and a personal weekly goal built from their own wearable history. No generic targets, no surprises — and the hold comes back in full when they follow through.

Connect a wearable — Apple Watch, Fitbit, Garmin, WHOOP, Oura and more. Tracking is fully passive.
See the exact goal built from their recent activity, at the difficulty you set.
Place the hold — a refundable deposit returned in full when they follow through.

Motiv join flow — your personalized weekly goal revealed before payment

During

Progress they can feel, every single day

Each week has a goal, and every bit of movement counts toward it. Activity syncs from their wearable on its own — so participants just move and watch their progress climb.

Live weekly progress — this week's total, the days they've moved, and how close they are to hitting goal.
Nothing hidden — every synced day is visible, week by week, so their progress is always theirs to check.
The pool, live — see how everyone's doing, in one shared view.

Motiv collab details — a collab in progress with weekly step tracking

Your presence

Your voice carries the collab

Each week you post a short video — a check-in, a nudge, a story from your training. It's the content you already make, for an audience that's doing it with you.

Built in your voice — Motiv's AI designs a starting point that already looks and feels like your brand, so you skip the hours of setup. You tweak it until it's yours.
Every participant sees your weekly videos, front and center.
One shared feed where the group posts, replies, and trades high-fives.
MVPs at the finish — you crown Most Improved and Most Supportive when it wraps.

Motiv collab creation — Your Vibe, choosing accent color and headline font

Your audience stops just watching your content — and starts living it.

Join creator waitlist

How it works

From idea to finish line

You bring the voice and the audience. Motiv handles goals, tracking, payments, and the rest. Here's how it works, start to finish.

01

Design your collab

Motiv's AI scans your socials and drafts a collab that looks and sounds like you. Set the activity, length, and difficulty — then tweak.

02

Announce it

Share your link wherever your audience lives. Followers join in minutes — connect, see their goal, place their hold.

03

Lead the weeks

Post a short video each week and move alongside everyone. Motiv tracks the rest automatically.

04

Wrap and celebrate

Close with a wrap-up, crown your MVPs, send refunds and rewards. Then plan the next — they'll ask.

For participants

Simple on purpose

For participants, it's simple on purpose: join once, then just move. No logging, no daily check-ins, nothing to babysit.

Join — connect a wearable, see a personal goal, place a refundable hold.
Move — hit the weekly goal; activity syncs on its own.
Finish — full refund plus rewards, and a habit that survived five weeks.

The fine print, up front

Honest by design

The hold is refundable — meet your weekly goals and it comes back in full, plus rewards.
Goals are personal — built from each person's own history, so the bar is fair for everyone.
Data is verified — movement comes from wearables, not the honor system.

Ready to lead one?

Join the waitlist and we'll reach out as founding creator spots open.

Join creator waitlist

Earnings

Paid for what you already do best

Three ways to get paid, nothing hidden. Two are guaranteed when you do the work; the third rewards a collab done well.

01

Recruitment pay

Guaranteed

Guaranteed once your collab reaches 200 participants, and it grows as more people join.

02

Content pay

Guaranteed

A set amount for each weekly video — the short, motivating kind you already make — based on how many people joined. Show up weekly, get paid weekly.

03

Performance bonus

Upside

When your collab does well financially, you earn a bonus. The exact amount depends on how the collab does, and we show you the math.

A worked example

What a first collab could look like

Just an example — real numbers depend on your audience, your collab, and how many take part. We'll work out yours with you before you launch.

120k

followers, with 1% joining a 5-week collab

1200

participants, each placing a $40 refundable hold

6

videos from you: a kickoff, four weekly check-ins, a wrap

Recruitment pay as your collab fills to 1,200, content pay on all six videos, a performance bonus at wrap.

Example for illustration only. Not a guarantee of earnings.

No black boxes

You'll always see the math

Before you launch, you'll see exactly how each kind of pay is figured out. The amounts depend on how many people join and how well the collab does — so as those numbers come in, your dashboard updates your earnings live. No hidden formulas, no surprises.

Worth knowing

Built for the long game

What earns you the most isn't one collab — it's the second one. Groups that finish together come back, bring friends, and trust you more. Motiv is built so the best way to earn more is to run collabs people love.

Questions? Read the FAQ

Founding creators

Built with creators, not just for them

Our founding creators don't just run the first collabs — they help shape the product itself. We're hand-picking a small group across running, cycling, strength, and everyday movement to build Motiv alongside us. Names land here soon.

Running

Cycling

Strength

Everyday movement

What founding creators get

A seat at the table — and a real stake in it

Founding creators help build Motiv, not just use it first. You shape what we make, launch ahead of everyone, and earn on the best rates Motiv will ever offer.

A seat at the table

You take on an advisory role, helping shape what we build — features, goal types, and what comes next. Founding creators help decide what Motiv becomes.

New features first

You get new features and metrics before anyone else — an edge that makes your collabs more appealing and earns you more. The newest tools and data, in your hands first.

The best rates we'll ever offer

You lock these rates in for good, even as Motiv grows. The earlier you join, the more they earn you.

Want in?

Help build the first collabs

The founding group is small, and the list is open. If your audience follows you to move — running, riding, walking, anything — we'd love to build this with you.

Join creator waitlist

FAQ

Fair questions, straight answers

A 4–6 week movement challenge you host for your audience. Participants join, connect a wearable, get a personal weekly goal from their own activity history, and move toward it together — with your weekly videos carrying the group.

No. It's a refundable deposit — typically $20–$50 — placed when a participant joins. Meet the weekly goals and it comes back in full, plus rewards. A small, real commitment makes people far more likely to follow through: a promise to yourself with a receipt.

No. No wagering, no odds, no chance. The outcome is entirely in each participant's control: meet your goal, get your money back plus rewards. It's a commitment to yourself, with your own money on the line — an approach researchers have studied for decades.

Goals are calculated from each participant's own recent wearable history — typically the last three weeks — then raised by a difficulty level you choose for the collab. Because goals come from real device data, not what people type in, you can't fake an easy target — and a beginner and a veteran each get a goal that's fair for them.

Three things: announce the collab to your audience, post a short video each week while it runs, and close it out with a wrap-up where you crown your MVPs. Motiv handles goals, tracking, payments, refunds, and support. If you already post regularly, this is the work you already do.

Three ways: recruitment pay as more people join your collab, content pay for each weekly video you post, and a performance bonus when the collab does well. Recruitment pay is guaranteed once you reach 200 participants, and content pay is guaranteed whenever you post — and you'll see all the math before you launch.

Apple Watch, Fitbit, Garmin, WHOOP, Oura, and most major trackers. Participants connect once during signup, and everything tracks passively from there — no manual logging.

No. Engaged beats enormous. A creator with 15,000 followers who move can run a stronger collab than one with a million passive viewers. What matters is that your audience follows you for movement and trusts your voice.

We're launching with a small founding group of creators first, announced soon. Join the waitlist and you'll hear from us as spots open.

Trust

Our commitments

Motiv only works if participants trust how it works and creators trust the platform. These aren't marketing lines — they're how we build the product.

No. 1

Follow through, get refunded

The hold is returned in full to everyone who meets their goals — automatically, on schedule, every time. The rules are stated plainly before anyone pays, and they don't change mid-collab.

No. 2

Rewards make it worth it

Participation should feel like it pays. Finishers earn rewards on top of their refund, and MVPs earn more — so the experience ends better than it started.

No. 3

Clarity, fairness, respect

Verified wearable data so nobody can cheat the group. Personal goals so nobody is set up to fail. Human support when life happens. No dark patterns, no fine-print gotchas, no hype.

If anything ever feels unclear, we consider that our bug — and we'd love to hear about it.

Our story

Two decades on the hardest problem in health

How do you get someone to change their health — and make it stick? We've spent our careers on that question. Motiv is the answer we kept not finding.

What we learned

Every approach taught us something. None of them worked alone.

Data, personalization, habit design, gamification, coaching, the latest research — across products used by hundreds of millions. Each one mattered. The most reliable lever we ever found was a financial incentive tied to verified behavior — but even that wasn't enough by itself.

What incentives can't do

An incentive gets you moving. It can't make the change stick.

On its own, an incentive doesn't build a habit. People move while the reward is there, then stop the moment it's gone. We saw it again and again — take the reward away, and the healthy behavior goes with it. You can't buy change.

What lasts is something money can't buy: the feeling. The thrill of a good week. The hope that this time is different. The quiet pride of proving it to yourself. That feeling is what makes a change stick. For years, it was the one piece we couldn't build — the spark.

The spark

The missing piece turned out to be you.

The spark comes from people — and for your audience, it comes from you. Not an app notification or a number on a screen, but someone they already trust saying let's go. That pull to begin, and to keep going, is the piece every program we built was missing. You already have it.

Put that together with a real financial reward and goals built from each person's own data, and change starts to take hold — and it's felt. You bring the spark. Motiv brings the structure. For the first time, they're in one place.

Join creator waitlist

Who's building Motiv

Decades of health tech, on one team

Between us, we've built health tools used by hundreds of millions — at the companies below.

Across all of it, we learned the same thing — every piece matters, and no piece is enough on its own.

Legal

Terms of Service

Last updated: January 2026

This is placeholder text provided while we finalize Motiv's terms. It is not the final agreement and does not yet create binding obligations. Final terms will be posted here before the platform launches.

1. Acceptance of terms

By accessing or using Motiv (the "Service"), you agree to be bound by these Terms of Service. If you do not agree to these terms, do not use the Service. These terms apply to everyone who uses Motiv, including creators who host collabs and participants who join them.

2. Eligibility and accounts

You must be at least 18 years old to use the Service. When you create an account, you agree to provide accurate information and to keep it up to date. You are responsible for activity that happens under your account and for keeping your login credentials secure.

3. Use of the Service

You agree to use Motiv only for lawful purposes and in accordance with these terms. You will not misuse the Service, attempt to interfere with its normal operation, or use it to harm, harass, or mislead others. We may suspend or terminate access for conduct that violates these terms.

4. Creators and participants

Creators are responsible for the collabs they host and the content they post. Participants are responsible for connecting their own devices and meeting their personalized goals. Motiv provides the platform, goal calculation, tracking, payments, and support, but does not guarantee any particular health, fitness, or financial outcome.

5. Deposits, rewards, and payments

Participation may involve a refundable deposit that is returned when goals are met, subject to the rules described at the time of joining. Creator earnings, participant refunds, and any rewards are processed through our third-party payment provider. By using these features you also agree to that provider's terms.

6. Intellectual property

The Service, including its design, software, and branding, is owned by Motiv and protected by applicable laws. You retain ownership of content you create, and you grant Motiv a limited license to host and display that content as needed to operate the Service.

7. Disclaimers

The Service is provided "as is" without warranties of any kind. Motiv is not a medical provider, and nothing in the Service is medical advice. Consult a qualified professional before beginning any new activity program.

8. Limitation of liability

To the fullest extent permitted by law, Motiv will not be liable for any indirect, incidental, or consequential damages arising from your use of the Service. Our total liability for any claim is limited to the amount you paid us, if any, in the twelve months before the claim.

9. Changes to these terms

We may update these terms from time to time. When we do, we will revise the date above and, where appropriate, notify you. Continued use of the Service after changes take effect means you accept the updated terms.

10. Contact

Questions about these terms can be sent to hello@heymotiv.com.

Legal

Privacy Policy

Last updated: January 2026

This is placeholder text provided while we finalize Motiv's privacy policy. It is not the final policy. A complete policy describing exactly how we handle your data will be posted here before the platform launches.

1. Information we collect

We collect information you provide directly, such as your name, email address, and the social handle you share when joining the waitlist or creating an account. We also collect basic technical information, like device and usage data, to keep the Service running.

2. Wearable and activity data

If you connect a wearable or health app, we receive the activity data needed to calculate and track your goals — for example, steps, active minutes, or energy. We use this data to operate the Service and do not sell it.

3. How we use information

We use the information we collect to provide and improve the Service, calculate personalized goals, process payments and refunds, communicate with you, and keep the platform safe. We do not use your data to make decisions that have legal effects on you without appropriate safeguards.

4. How we share information

We share information with service providers who help us run Motiv — such as our payment processor, hosting provider, and wearable data partners — only as needed to deliver the Service. We may also share information when required by law. We do not sell your personal information.

5. Data retention

We keep your information for as long as your account is active or as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. You can ask us to delete your account and associated data.

6. Your choices and rights

Depending on where you live, you may have rights to access, correct, export, or delete your personal information, and to disconnect any linked wearable at any time. To exercise these rights, contact us using the details below.

7. Security

We use reasonable technical and organizational measures to protect your information. No system is perfectly secure, but we work to safeguard your data and to limit access to it.

8. Children's privacy

Motiv is not directed to children under 18, and we do not knowingly collect information from them. If you believe a minor has provided us information, please contact us so we can remove it.

9. Changes to this policy

We may update this policy from time to time. When we do, we will revise the date above and, where appropriate, notify you of material changes.

10. Contact

Questions about privacy can be sent to hello@heymotiv.com.

Early access

Join the creator waitlist

We're building Motiv with a small founding cohort of health and fitness creators. Join the list for updates, early previews, and an invite when onboarding opens.

You're in. We'll email you as soon as we have something worth sharing.